Some surveys show that women are more likely to buy gift cards and coupons than men. Allow buyers to send digital gift vouchers, choose specific time and date to send gift vouchers, send SMS to the recipients about the status of the card, Magestore POS Review: Connect online-offline retail in real time. At eGifter, we offer a wide range of gift card marketing solutions and strategies designed to simplify your life and make your brand more accessible to your customers. Allow buyers to send digital gift vouchers by SMS, emails or some online messengers as Whatsapp, Viber, Facebook messenger or Tango. Half the battle is just getting the cards out there. But there’s more to gift cards than just setting them on your counter (although making them visible is important). Techniques like advertisements have limited lifespan. Take it here! Whether they’re loyal customers or new to your space, a short guide can get gift card recipients excited about your store’s offerings. It is typically calculated as a percentage of overall sales for the business (e.g., 3% of company revenue results from gift card activations) or percentage increase from the prior year. The team is based in San Francisco, but has collaborators all over the country. one step checkout, We suggest that you use the Gift Card as a part of your marketing strategy. For example, a $5 or $10 reward for a larger purchase. 15. What can shoppers buy with a $25, $50, or $100 gift card? Here are some ways that gift cards outperform than your usual marketing strategies. Get in the Spirit Before you even think about restaurant gift cards, it’s important to set the scene for your customers to be thinking about gift-giving and the holidays. Enable admins to manage created gift certificates and gift codes. Starbucks has proven to be one of the more innovative retailers embracing and marketing gift cards since 2001. Marketing strategies are useful if you have specific goals. Gift Cards Are an Untapped Opportunity for Local Businesses The huge majority of retailers own just one store but consumers have few options for local gift cards… Creating a good brand association will motivate customers to choose products from your store more as well as generate the trust for consumers. This is an essential factor for most shop owners to consider when it comes to making marketing campaigns. Get special offers on the latest news from Mageplaza. Below are some outstanding features that Gift Card brings to your store. Examples of Gift Card Marketing Strategies‍ To gain more traffic, try a referral program with gift cards . First, let’s review what benefits a sensible gift certificate marketing strategy should bring you: Increase sales. Digital gift cards are one way to up your omnichannel strategy. 2. The helpful reminder Advertise Your Gift Cards Throughout Your Omnichannel Marketing Strategy Any effective marketing strategy considers the fact that a customer needs to engage with your brand multiple times before making a decision. Use your email list. Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they’re also the most requested gift, according to the National Retail Federation. Technology is growing, and that is why there are countless ways to attract customers attention to the products from your store. PRICING STRATEGY. Here are a few proven strategies for both producing gift cards, and for helping you sell your gift cards. They can reinforce any email campaign. Make Gift Cards Visible. Basic gift card marketing plans typically involve: 1. Gift card programs should incorporate a marketing plan. Offer Gift Cards on Multiple Channels. Run them on Facebook, Instagram and Twitter (if your engagement is good there). You also might theme your guide for upcoming holidays or seasons. Although Regali Luxuri products are high-end and stylish, our pricing structure remains affordable and in-line with other specialty gift retailers. Use this to your advantage. Discounts, gift cards or coupons can say more than a simple "we're sorry" to unsatisfied customers. And don’t underestimate the value of physical gift cards. Some studies show that consumers tend to buy more products when there is a reward or an attached gift. Mageplaza has released Gift Card extension for Magento 2 store. You can refer to learn how to configure the SMS Notification. Since 2014, self-purchasing of physical gift cards has grown by 9 percent, while digital self-purchasing has grown by 13 percent. That number increased 69 percent from 2015. Strategy 2: Being admin prefer plugin that allows you to upload images apart from the images given in an extension. When they have to get someone a present, they buy online gift cards. Gift cards are no exception to that rule. You can use your gift card as a high reward or reward for your store promotions or packages in the package. Marketing experts and gift cards go together like milk and cookies. Gift cards are no exception to that rule. In addition, gift cards are used as a developmental strategy for promoting businesses, attract new customers, increase brand awareness, reduce fraud, and improve business sales. Moreover, a gift card can be utilized as an alternative source for money at a particular store or business store for purchases related to goods or services. Pain Points Promotions. Work with other local businesses to create packages of gift cards for complementary services, or create a group of businesses that sell each other’s gift cards in their stores. 5.2 Marketing Strategy. Strategy 1: You can allow customers to choose images on gift cards, depending upon different occasions. Learn how to perform a SWOT analysis. It is a simple but powerful tool to promote your brand as well as increase the revenues significantly. This statistic is the average increase measured among businesses that have opted for Gift Cards as a marketing tool. Consider offering a gift card as a reward for money spent. It’s a great way to get exposure in other spaces and encourage customers to shop in your neighborhood. Though they catch heat for being impersonal, gift cards are incredibly popular. Enable shoppers to personalize their gift vouchers from their photos. Gift Card Marketing with eGifter. Vanessa is content marketing at Mageplaza. A gift card can be a reward for a referrer or a new customer as well. The returns on investment can be great provided you focus on effective marketing strategies. Studies have shown that using Gift Cards as a strategy of marketing can increase sales by up to 30 percent. Allow shoppers to choose specific time and date to send gift vouchers to their friends. Chances are, gift cards are going to play a huge part in getting you there. 1. So whether you’re a retail store owner, a personal trainer, or just opening a restaurant gift cards are a great way to connect with your customers and offer a simple, effective way for them to give their favorite thing — your business. For instance, famous brands often use them in tandem with Welcome Emails or Onboarding Emails since giving low-value gift cards to new signups helps to start new relationships on a good note and cement the friendship. If you’d like to explore more from psychological marketing strategies, go here. Payment can be done offline or a full purchase made online. Let your customers give the perfect gift — gift cards from your business. You’ll be able to thank your customers while encouraging them to come back soon. Don’t expect your audience to just stumble across your gift guide. Another way to keep customers coming back? As an ordinary customer, already had a special interest in online shopping, and up to now, has spent more than two years discovering online distribution channels as well as E-commerce platforms. Enable store owners to send SMS to the recipients about the status of the card. Pair a Gift Card Email with Other Strategies. It will help your store increase sales significantly. The Square Editorial Team is dedicated to telling stories of business, for business owners. Try to consider and label your store’s gift cards to a wide range of retailers if you are marketing for all ages. A gift card also known as gift certificate in North America, or gift voucher or gift token in the UK is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses.Gift cards are also given out by employers or organizations as rewards or gifts Customer … related product. Finding the right marketing strategy for your unique customer base can help your restaurant gift cards fly off the counter this holiday season. A gift card has more promotional power than many other marketing strategies. © Copyright 2021 by Mageplaza. Gift Cards are More Than … Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here are some of our top pointers for online gift card marketing: Run boosted posts and ads. Why not let people receiving a gift card know what they can use it on? When they want to promote a product or a service, they launch gift cards as part of their marketing strategies. How is the best marketing strategy? Looking for Marketing Solutions for Magento 2 stores? Surely, customers will come back to your brand for the next purchase. A guide could show favorite products, new offerings, behind-the-scenes looks, or upcoming events. Don’t forget to include your social media handles in the guide so customers can look you up online, too. That’s great. If you find it difficult to apply these ways to your store manually, don’t worry. Gift cards provide incentives that are flexible and attractive to consumers. Create something unique and eye-catching. Whether you have a program based on number of purchases or purchase amounts, offering a $5 or $10 gift card is a nice incentive to keep customers coming in. How to Setup Follow-Up Email After Purchase in Magento 2? reward points, Reaching customers has never been so easy. Square has regular gift cards available that can be customized for your business. You might encourage this behavior by creating an email or social media campaign that promotes purchasing gift cards for personal use. Gift Card Malls are available online … A benefit of being such a global brand is that it would have a large marketing budget that allows it to hire the best marketing teams to ensure that it continues to maintain its global appeal. Implementing this strategy may not always be appropriate, but it will help you attract a large audience surprisingly. We believe that hotels can differentiate by offering unique experiences in gift vouchers. All Rights Reserved. Digital gift cards are one way to up your omnichannel strategy. (If you want to learn what the average additional sales from gift cards would be for your business, use the tool on our site.). Don’t remember to target more female customers because women are generally supposed to be financial managers in the family. 1. If you use the gift card as a marketing tool, we believe it can reach and attract a large customer base for your Magento store as well as improve revenues quickly. Exploring the Marketing Strategies of Starbucks. E-mail Marketing How to Double Your Gift Card Sales Consumers spent more than $23 billion on gift cards last year. The question is: what is the way to attract customers as well as get them back to your store in the next shopping? Gift card programs like Ventiv, offers distribution in Gift Card Malls where your custom gift card will be placed alongside known brands in leading convenience, drug stores, and grocery stores. Vanessa is a content marketing creator at Mageplaza. sizechart Make it clear that it’s a gift and use images of wrapped gifts, balloons, confetti and supporting text so your customers truly appreciate it. Our team comes from a variety of backgrounds and share a passion for providing information that helps businesses to start, run, and grow. With Magento 2 Gift Card, you can efficiently manage them from the backend. Gift certificates work. Square offers free digital gift cards, so your customers can buy gift cards online and email them to their friends and family. Consumers always find it difficult to choose gifts for relatives, friends, and family on extraordinary occasions; this is an excellent solution for them. Additional marketing should happen in the form of social media posts, email marketing, and even AdWords campaigns. A study by First Data found that “overspending the amount of a gift card is the new normal.” In 2016, 75 percent of consumers with gift cards spent $27.74 more than the amount on the card. 16. Or consider implementing a loyalty program to encourage customers to return and utilize gift cards for rewards. ind out how to sell gift cards in person, in your store, and on your website with these great tips for boosting gift card sales this holiday season. More than half of digital gift card purchasers are buying for themselves. Starbucks is an international brand that offers the same appeal all around the world. Here are a few ways you can up your gift card game: Customers want the option to shop and buy wherever they want, whether that’s online or in person. Find out how increasing your gift card marketing during COVID-19 could help your bar or restaurant keep money coming in and your business above water. B2B and Bulk Gift Card Sales and Marketing Services Whether you’re struggling to break into a new sales channel or you lack the resources to effectively manage sales leads, Stoner Bunting Gift Cards (SBGC) helps brands reach more buyers through relationship management, new buyer acquisition, and customized sales and marketing strategies. Don’t need to take a lot of time, effort and money; customers easily choose beautiful gift cards for their friends. Try to consider and label your store’s gift cards to … Create a guide that inspires. In order to maximize your gift card marketing strategy’s profitability and success for the holiday season and beyond, incorporate one or more of these key tactics: Create a gift guide. To develop good business strategies, perform a SWOT analysis of your business. E-gifting is growing quickly and is expected to reach a volume of $14 billion in 2017. It's easy with our free guide and template. Gift card newsletters are great team players. They are easy to set up in your CMS and can either offer a monetary value or be a complete package including accommodation. It’s an easy way for customers to gain loyalty points or rewards, or to create a set amount for spending at a location (to budget for coffee, for example). While many people purchase gift cards as presents for others – consumers are starting to view these cards as a means of “paying it forward.” Gift cards are morphing into convenience cards. Speaking of loyalty programs, gift cards can be a great reward for your most loyal customers. Mistakes happen everywhere, and so, each company sooner or later needs to schedule an “emergency strategy” to tackle such fires. The Uptown Gift Card… the perfect way to say Thanks, Congratulations, Happy Birthday and Happy Christmas. However, these methods aren’t strong enough to encourage customers to make purchases or use your services. Popular search: Reliability You can run your business without interruption as we consistently deliver 99.9% uptime and monitor 24/7. And this strategy includes marketing gift cards in a variety of ways. The holiday season is a good time to boost your email marketing strategy, with a focused campaign to highlight specific products and offers and to share important information relevant to the season, such as extended trading hours, etc. And gift cards can offer big benefits for business owners, too. There are plenty of places you can... 2. As a result, your revenues will increase significantly. E-gifting is growing quickly and is expected to reach a volume of $14 billion in 2017. 1. Square offers free digital gift cards, so your customers can buy gift cards online and email them to their friends and family. Set up automated emails to deliver gift cards as loyalty rewards. Also, you don’t need to worry about the effectiveness of your campaign as well as the time it takes to measure. Our solutions provide the tools and resources you need to launch and manage your gift card program successfully. You can also promote your mobile app by making the gift guide exclusively accessible via your mobile app for a limited time, before it is available on your website. Encourage customers to celebrate holidays like national ice cream day, teacher appreciation day, etc., or create your own. Marketing objective. 1. In the past five years, the average number of physical gift cards purchased per customer has increased from 4.8 to 5.9. This is often a statement of a sales goal for a period of time. The more creative you get with your gift card marketing, the more return you’ll see from them. Sales are projected to reach $149 billion in 2017, a 54-percent increase from 2007. Focus on Gift Card Design and Packaging Most gift card providers allow you to create a custom design for your cards. Gift certificates are a great way to make more sales and increase customer loyalty for your business. Before you dust off the same old displays that you had last year, here are some marketing ideas designed to help your gift cards fly off the shelves – keeping your pockets, as well as your appointment books, filled well into the New Year. The rapid spread of COVID-19 has brought the American economy to a grinding halt, … Gift Card Marketing Ideas: 9 Ways to Improve Retail Gift Card Sales 1. It may encourage customers to purchase more products from your store. Consider these stats that point to why gift cards are an excellent marketing strategy and a lifeline (given current conditions) for restaurants A 37 percent increase year-over-year of egift cards 56 percent of the customers said … You can use coupons, flyers, direct mails, advertisements, etc. Gift cards are great for major holidays like Christmas or Hanukkah, but you could also think about marketing gift cards for more minor holidays.